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| Whether they are local businesses or national conglomerates, clients rely on RLA for sound strategies and advice based on years of experience and measurable results. Located in the New York City metropolitan area, RLA combines street smarts with hands-on service, building professional relationships that last for years. With clients in cities such as New York and Chicago, RLA targets local, metropolitan and national markets, successfully integrating a broad reach with a focused approach. | ||
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CIT | |
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Cuisinart | |
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Executive Solutions | |
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Housewares Charity Foundation | |
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The Food Emporium | |
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Chef Revival | |
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CIT - RLA played an integral role in producing the Construction Industry Forecast for CIT Equipment Financing for five years. The annual survey of more than 1300 contractors and distributors was widely considered one of the best trend indicators in the construction equipment industry. - From writing the Forecast to working closely with designers to transform data into charts that depict the trends, RLA helped create a research tool that captured the pulse of the construction industry, reflecting everything from financing trends and business strategies to issues and opportunities facing executives in the coming year. |
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Cuisinart
- RLA consistently generates print and broadcast media coverage-reaching an estimated annual audience of 200 million consumers. TV exposure includes Food Network, Martha Stewart Living and NBC's Today show; print placement includes Bride’s, Food & Wine, Good Housekeeping, Gourmet, Home, House Beautiful, House & Garden, The New York Times, and Parade. - RLA provided extensive support for Cuisinart's press event that drew leading media contacts to The Plaza Hotel in New York City for the debut of the PowerPrep Plus™, Cuisinart's first major redesign of the company's original food processor. |
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Executive
Solutions - Executive Solutions' President Teri Gerson asked RLA to help refine her company's corporate message to reflect its diversified services. Already highly successful in providing financing and leasing professionals with career opportunities on a contingency basis, the company was looking to promote its long-term capabilities as well. - RLA wrote copy for external pieces and collateral material that reflected the far-reaching resources of the Executive Solutions team. In conjunction with these efforts, RLA worked with graphic designers to update the company's website, emphasizing its individualized approach and specialized technology. |
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Housewares
Charity Foundation - RLA has been
involved in making the Housewares Charity Foundation (HCF) fundraising
gala a success since the Foundation was established in 1997. To
date, the Foundation has raised more than $6 million to benefit
various charities. |
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- RLA orchestrated several media events that heralded the grand opening for The Food Emporium, a division of A & P supermarkets. The events were part of an overall strategy designed to help the company compete with New York City's top specialty food merchants. RLA also launched an aggressive media outreach that positioned The Food Emporium as the "go-to" resource in the specialty supermarket business, landing key placements in The New York Times, Associated Press (AP), Reuters, and WCBS radio. |
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- RLA worked with this widely-known innovator of chef apparel, professional quality tools and imported cutlery on a variety of activities such as media outreach, bylined articles and communications materials. The overall goal was to generate press coverage by positioning the company as an industry expert and respected resource in national industry publications. |
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