Core Services: Strategic PR Campaigns

 

At RLA, we deliver strategic public relations campaigns in diverse sectors of the culinary and home industries. Below is a brief overview of a campaign that RLA helped implement for Cuisinart.

 

Press Launch for the Cuisinart Stand Mixer
RLA's public relations campaign for the Cuisinart Stand Mixer was designed to mesh seamlessly with other aspects of the product launch to create awareness among the press and consumers. The PR effort was customized with marketing input from Cuisinart and utilized new tactics to engage top-tier food editors and various other media segments on a national level.

 

Cuisinart's press campaign generated national coverage in The New York Times, Bon Appetit, Food & Wine and Good Housekeeping, as well as other leading publications such as House Beautiful and Modern Bride. Broadcast exposure included shows like Food Network's Ace of Cakes and HGTV’s Spice Up My Kitchen.