Core Services: Media Outreach

 

Ongoing communication with the media and cultivating relationships are at the heart of public relations. RLA has developed a strong rapport with the press across many factions of print, web and broadcast journalism. This credibility has helped elevate our clients’ visibility and reinforce their reputations as experts in the industries they serve.

 

Below is a sampling of some of the media outlets with whom we have developed solid, long-lasting relationships, as well as a brief overview of RLA’s media outreach activities with The Food Emporium.

 

 

The Food Emporium
RLA orchestrated several press conferences that heralded the grand opening of The Food Emporium, a division of A&P supermarkets. We launched an aggressive media outreach effort that positioned The Food Emporium as the "go-to" resource in the specialty supermarket business, landing key placements in The New York Times, Associated Press (AP), Reuters and WCBS Radio, among others. All the events were part of an overall strategy designed to help the company compete with New York City’s top specialty food merchants.